The Skinny is a San Francisco Bay Area guide catering to an underserved group of residents and visitors with discriminating tastes and budgets and an interest in local businesses, talent, art, personalities and flavor of all kinds. Our focus on local success stories – profiles and interviews with musicians, artists, writers, actors, filmmakers, celebrities and small business owners – celebrates Bay Area residents whose creativity, talent and determination have allowed them to not only make a living, but to thrive doing what they love.

We dig into the life of each San Francisco neighborhood; covering favorite, unique and compelling haunts, bargains, and hidden treasures beyond the high-profile tourist picks. The Skinny also aims to stimulate and help maintain the City's entrepreneurial economy by featuring smaller, independent businesses in our uncluttered editorial environment, and keeping our ad rates low enough to enable such businesses to advertise.


READER DEMOGRAPHICS:
50/50 Male/Female, ages 18 - 34

READER PYSCHOGRAPHICS:
The Skinny’s readers are innovative and active, have great taste and styleand love to paint the town, but are also interested in creative yet quality alternatives to breaking the bank. They would rather spend their money supporting a local business, and feel better when they do.

FREQUENCY PUBLISHED:
2x a year

CIRCULATION:
5,000 copies of each issue, with plans for increased circulation

DISTRIBUTION:
Distribution is staggered throughout the magazine’s three-month shelf life, ensuring maximum ad exposure time, high demand, and increased pass-along readership. The Skinny can be found in coffee shops, boutiques, bookstores, record stores, theatres, galleries, bars and clubs throughout the Bay Area.